Online gaming site Pogo.com led the pack among broadband users, with an average of four hours and 23 minutes per person in November. Another online gaming destination, Electronic Arts, ranked #2 with an average of 3 hours and 43 minutes per person. MSN Games and RuneScape also made the top 10, with average times reaching nearly two hours. AOL Instant Messenger ranked No. 3 according to time spent by home broadband users, with an average of three hours and 24 minutes per person. Yahoo! Mail and Google Gmail were also among the top 10, both with averages over one and half hours. Social networking favorite MySpace followed in fourth place, with a monthly average time spent of two hours and eight minutes per person.
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Top sites among US broadband users |
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| Site | Time spent | Broadband share | Audience, 000 |
| Pogo.com | 4:23:16 | 90.89% | 6,029 |
| EA Online | 3:42:48 | 91.10% | 7,422 |
| AIM | 3:23:36 | 87.13% | 31,634 |
| Myspace.com | 2:07:34 | 88.61% | 37,734 |
| MSN Games | 1:58:31 | 90.69% | 5,538 |
| RuneScape | 1:57:56 | 96.49% | 3,246 |
| Yahoo! Mail | 1:32:33 | 87.96% | 39,310 |
| Google Gmail | 1:32:08 | 92.13% | 5,514 |
| iTunes | 1:30:17 | 89.61% | 17,336 |
| Trend Micro | 1:21:38 | 97.10% | 1,197 |
| Source: Nielsen//NetRatings | |||