For the 2006 Holiday season, to-date, the computer hardware category has the highest average order value at $292, followed by consumer electronics ($153), video game consoles & accessories ($141), jewelry & watches ($128), and event tickets ($123).
| Top online sellers in November 2006 | |
| Retail Category | Average order |
| Computer Hardware | $292 |
| Consumer Electronics | $153 |
| Video Game Consoles & Accessories | $141 |
| Jewelry & Watches | $128 |
| Event Tickets | $123 |
| Source: comScore | |