Nielsen//NetRatings published the list of top search engines in June 2006. Web traffic to the Google properties grew 20% YTY, from a three-month average monthly unique audience of 95.9 mln in Q2 2006 to 115.2 mln in Q2 2007. In online advertising, the number of sponsored link impressions on the Google platform increased 148% YTY in Q2 2007, from 110.2 bln to 272.7 bln. The sponsored search click-through rate for Google Search was 5.9% in April 2007.
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Top search engines in June 2007 |
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| Search engine | Searches, 000 | Growth, YTY | Share |
| 3,906,877 | 46.3% | 52.7% | |
| Yahoo! | 1,496,137 | 20.3% | 20.2% |
| MSN/Live | 985,706 | 77.4% | 13.3% |
| AOL | 404,036 | 8.8% | 5.5% |
| Ask.com | 152,268 | 21.2% | 2.1% |
| My Web | 76,827 | N/A | 1.0% |
| My Way | 35,643 | -70.0% | 0.5% |
| BellSouth | 30,868 | N/A | 0.4% |
| Comcast | 30,467 | N/A | 0.4% |
| Dogpile.com | 30,452 | 22.4% | 0.4% |
| Source: Nielsen//NetRatings | |||