Traffic to the Online Classifieds category has grown 47% in the past year to 37.4 mln Internet users, reaching about 22% of the total Internet population. Category leader Craigslist.org attracted 13.8 mln visitors in July 2006, up an impressive 99% during the past year. Trader Publishing Company ranked second with 10.2 mln visitors (up 15%), while AutoTrader ranked third with 6.4 mln visitors (up 14%).
|
Top classifieds sites |
Unique visitors, 000 |
||
| Jul 2005 | Jul 2006 | Change, % | |
| Total Internet audience | 167,444 | 173,191 | 3 |
| Classifieds audience | 25,487 | 37,423 | 47 |
| CRAIGSLIST.ORG | 6,928 | 13,804 | 99 |
| Trader Publishing Company | 8,832 | 10,155 | 15 |
| AutoTrader | 5,645 | 6,434 | 14 |
| CARS.COM | 4,627 | 4,504 | -3 |
| APARTMENTS.COM | 2,311 | 2,858 | 24 |
| LIVEDEAL.COM | 535 | 1,092 | 104 |
| HOMESCAPE.COM | 934 | 1,002 | 7 |
| BACKPAGE.COM | N/A | 1,001 | N/A |
| OODLE.COM | 162 | 909 | 463 |
| RegionalHelpWanted.com Sites | 870 | 863 | -1 |
| Source: comScore | |||