| Advertiser | Estimated Spending | Impressions, 000 |
| 1. NexTag | $65,499,600 | 32,234,244 |
| 2. Experian | $61,078,500 | 27,374,968 |
| 3. Netflix | $49,495,000 | 18,156,467 |
| 4. InterActiveCorp | $40,334,200 | 8,703,911 |
| 5. Vonage | $16,842,100 | 6,723,719 |
| 6. Verizon | $13,948,900 | 2,874,022 |
| 7. Scottrade | $13,784,600 | 2,577,922 |
| 8. Countrywide | $13,405,100 | 6,003,292 |
| 9. Echostar | $13,299,100 | 4,361,679 |
| 10. Apollo | $12,677,700 | 4,177,749 |
| Source: Nielsen | ||