Nielsen//NetRatings named Apollo Group, Vonage, United Online and LowerMyBills as top Internet advertisers in July 2005. Estimated spending reflects CPM-based advertising only, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response. Impressions reported exclude house ads, which are ads that run on an advertiser’s own Web property.
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Top Internet advertisers in July 2005 |
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| Advertiser | Estimated budget | Estimated impressions, 000 |
| Apollo Group | $17,311,100 | 4,036,886 |
| Vonage | $16,384,400 | 3,603,453 |
| United Online | $15,622,500 | 4,460,343 |
| LowerMyBills | $14,646,800 | 3,586,189 |
| Netflix | $9,463,200 | 1,772,527 |
| Dell | $9,405,300 | 2,375,158 |
| Orbitz | $8,588,700 | 1,123,793 |
| Scottrade | $7,872,500 | 1,733,160 |
| Monster | $7,246,100 | 1,561,976 |
| General Motors | $7,178,500 | 1,229,349 |
| Source: Nielsen//NetRatings | ||