Nielsen//NetRatings named Apollo Group, Vonage, United Online and LowerMyBills as top Internet advertisers in July 2005. Estimated spending reflects CPM-based advertising only, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response. Impressions reported exclude house ads, which are ads that run on an advertiser’s own Web property.
Top Internet advertisers in July 2005 |
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Advertiser | Estimated budget | Estimated impressions, 000 |
Apollo Group | $17,311,100 | 4,036,886 |
Vonage | $16,384,400 | 3,603,453 |
United Online | $15,622,500 | 4,460,343 |
LowerMyBills | $14,646,800 | 3,586,189 |
Netflix | $9,463,200 | 1,772,527 |
Dell | $9,405,300 | 2,375,158 |
Orbitz | $8,588,700 | 1,123,793 |
Scottrade | $7,872,500 | 1,733,160 |
Monster | $7,246,100 | 1,561,976 |
General Motors | $7,178,500 | 1,229,349 |
Source: Nielsen//NetRatings |