Nielsen//NetRatings measured the popularity of Internet movie sites. IMDB (an Amazon property), MovieFone (an AOL property) and Yahoo! Movies have the widest audience reach.
| Brand or Channel | Unique Audience | Active Reach (%) |
| Internet Movie Database | 1,993 | 1.87 |
| Moviefone | 1,641 | 1.54 |
| Yahoo! Movies | 1,468 | 1.38 |
| Netflix | 1,308 | 1.23 |
| UGO Film/TV | 828 | 0.78 |
| Atom Films | 761 | 0.71 |
| Blockbuster | 661 | 0.62 |
| iFILM | 531 | 0.5 |
| Sony Pictures Movies | 487 | 0.46 |
| fandango.com | 484 | 0.45 |
| Source: Nielsen//NetRatings | ||