Top mobile sports sites by ethnic group visits

Telephia used a benchmark index of 100 to represent an average visitor to a mobile sports site. Depending on the flow of traffic from a specific ethnic group, Telephia published the report on ethnic audiences for major sports sites. US Asian and Hispanic populations refer to CBS Sportsline as mobile sports Web site of their choice.

Ethnic profile of top mobile sports sites
Mobile Website Caucasian Afroamerican Asian Hispanic
ESPN 104 57 118 110
CNN-Sports Illustrated 83 204 54 46
CBS Sportsline 56 70 156 244
Yahoo! Sports 89 146 74 171
Source: Telephia