Thumbplay.com is the leading online website in the Hitwise Entertainment Mobile Phones category. The revenues from digital content are forecasted to reach $15.1 bln by 2008, with mobile infotainment (personal data management, messaging services and content) revenue totaling $7.8 bln. The mobile penetration rate in the US is currently at 69% and is forecasted to expand to 87% by the year 2010.