Google was the top parent company for Web properties, accounting for 117.7 mln visitors in December 2007, according to Nielsen. Yahoo follows Google among top web brands, with 113.2 mln unique visitors in December 2007. Time per person on Yahoo! properties is nearly three times that of those on Google properties: 3 hours and 5 minutes vs. 1 hour and 10 minutes.
| Parent | Audience, 000 | Time per person |
| 1. Google | 124,631 | 1:38:56 |
| 2. Microsoft | 123,208 | 2:08:22 |
| 3. Yahoo! | 76,325 | 3:05:35 |
| 4. Time Warner | 67,443 | 3:45:47 |
| 5. News Corp | 8,864 | 2:01:46 |
| 6. eBay | 65,438 | 1:59:03 |
| 7. Amazon | 2,163 | 0:35:57 |
| 8. InterActiveCorp | 64,141 | 0:23:56 |
| 9. Apple | 50,686 | 1:15:10 |
| 10. Wikimedia | 50,474 | 0:15:39 |