Web traffic to the Yahoo! parent company increased 3% YTY, from a three-month average monthly unique audience of 106.7 mln unique visitors in Q3 2006 to 110.4 mln unique visitors in Q3 2007. In online advertising, estimated revenue from image-based ads on Yahoo! grew 45% from Q3 2006 to Q3 2007. The number of sponsored links on the Yahoo! property grew 32% in the same time period. The sponsored search click-through rate for Yahoo! Search was 8.4% in August 2007, according to MegaView Custom Analysis. Yahoo! Search had 20% of all US search queries in August 2007.
| Fastest-growing Yahoo! propeties | |||
| Audience, 000 | Growth | ||
| Site | Q3 2006 | Q3 2007 | YTY |
| Yahoo! Real Estate | 1,446 | 4,028 | 179% |
| Yahoo! Video | 5,663 | 12,859 | 127% |
| Yahoo! Widgets | 666 | 1,473 | 121% |
| Yahoo! Tech | 1,555 | 3,013 | 94% |
| Yahoo! Health | 3,686 | 6,752 | 83% |
| Source: Nielsen//NetRatings | |||