Online retail factored prominently into the top-gaining site category rankings for December 2007, including Flowers/Gifts/Greetings (up 33% to 3 mln visitors), Tickets (up 30% to 2.9 mln visitors), and Fragrances/Cosmetics (up 16% to 2.7 mln visitors), according to comScore. The holiday season also drove traffic to several other categories, including Hobbies/Lifestyle – Food (up 40% to 3.9 mln visitors), as Germans consulted the Internet for holiday recipes. E-cards (up 28% to 5.9 mln visitors) and Shipping sites (up 17% to 4.4 mlon visitors) also experienced seasonal gains.
|Category||November 2007||December 2007||Growth, YTY|
|German Internet Audience||33,539||33,721||1%|
|Hobbies/Lifestyle – Food||2,806||3,937||40%|
|Online Travel Agents||6,921||8,123||17%|