Online retail factored prominently into the top-gaining site category rankings for December 2007, including Flowers/Gifts/Greetings (up 33% to 3 mln visitors), Tickets (up 30% to 2.9 mln visitors), and Fragrances/Cosmetics (up 16% to 2.7 mln visitors), according to comScore. The holiday season also drove traffic to several other categories, including Hobbies/Lifestyle – Food (up 40% to 3.9 mln visitors), as Germans consulted the Internet for holiday recipes. E-cards (up 28% to 5.9 mln visitors) and Shipping sites (up 17% to 4.4 mlon visitors) also experienced seasonal gains.
| Category | November 2007 | December 2007 | Growth, YTY |
| German Internet Audience | 33,539 | 33,721 | 1% |
| Hobbies/Lifestyle – Food | 2,806 | 3,937 | 40% |
| Flowers/Gifts/Greetings | 2,278 | 3,034 | 33% |
| Tickets | 2,226 | 2,894 | 30% |
| e-cards | 4,641 | 5,927 | 28% |
| Hotels/Resorts | 3,097 | 3,663 | 18% |
| Online Trading | 943 | 1,111 | 18% |
| Online Travel Agents | 6,921 | 8,123 | 17% |
| Shipping | 3,788 | 4,439 | 17% |
| Fragrances/Cosmetics | 2,294 | 2,652 | 16% |
| Teens | 3,131 | 3,611 | 15% |