Nielsen//NetRatings announced the top 10 fastest growing shopping destinations with back to school online advertising campaigns. Ebags.com took the No. 1 spot, growing 118% from a unique audience of 582,000 in July to 1.3 mln in August 2006. Office Max followed at No. 2, increasing 22% from 2.3 mln unique visitors to 2.8 mln. LLBean.com rounded out the top three, growing 16% from a unique audience of 2.4 mln in July 2006 to 2.8 mln in August 2006.
Top 10 growing shopping sites in Sep 2006 | |||
Audience, 000 | Growth | ||
Site | Jul 2006 | Aug 2006 | YTY |
Ebags.com | 582 | 1,268 | 118% |
Office Max | 2,334 | 2,844 | 22% |
llbean.com | 2,372 | 2,754 | 16% |
Staples | 5,626 | 6,325 | 12% |
Office Depot | 4,022 | 4,519 | 12% |
Kohls.com | 4,804 | 5,308 | 10% |
JCPenney | 7,881 | 8,613 | 9% |
Amazon | 37,595 | 40,992 | 9% |
Target | 19,812 | 21,421 | 8% |
Circuitcity | 8,351 | 8,528 | 2% |
Source: Nielsen//NetRatings |