German TV media brands ProSiebenSat1 Sites and RTL Group Sites experienced growth in their online audiences during the past year. ProSiebenSat1 Sites, the largest property in the study, gained 39% versus year ago to reach nearly 16.9 mln worldwide unique visitors in December 2007, while RTL Group Sites grew 6% to 14.8 mln. There were also significant increases in traffic to the online properties of traditional print media brands. Driven in large part by increased traffic to national newspaper site Welt.de, Axel Springer Verlag grew 34% to 7.6 mln visitors. Meanwhile, Hubert Burda Media grew 145% to 5.4 mln visitors, SuedDeutsche.de jumped 58% to 1.9 mln visitors, Stern.de grew 39% to 3.4 mln visitors and Spiegel.de was up 19% to 4.5 mln visitors.
Property | December 2006 | December 2007 | Growth, YTY |
Total Worldwide Internet Audience | 740,984 | 815,797 | 10 |
ProSiebenSat1 Sites | 12,165 | 16,897 | 39 |
RTL Group Sites | 13,933 | 14,804 | 6 |
Axel Springer Verlag | 5,676 | 7,614 | 34 |
Hubert Burda Media | 2,186 | 5,352 | 145 |
Spiegel.de | 3,758 | 4,480 | 19 |
Stern.de | 2,433 | 3,372 | 39 |
SuedDeutsche.de | 1,230 | 1,946 | 58 |
zdf.de | 2,512 | 1,754 | -30 |
FAZ.net | 1,647 | 1,647 | 0 |
ARD.de | 1,536 | 1,532 | 0 |
Source: comScore |