In the survey of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year’s top spot, but the surprise to many will be Al Jazeera’s entry into the top five.
Top recognized brands worldwide, 2005:
- Apple
- Ikea
- Starbucks
- Al-Jazeera
Top recognized brands in North America, 2005:
- Apple
- Target
- Starbucks
- Pixar