International visitors contributed more than 30% of the total online audiences for RTL Group Sites, Spiegel.de, ProSiebenSat1 Sites, and ARD.de. Of the sites included in the study, RTL Group Sites had the highest proportion of international visitors, with 63% of its 14.8 mln visitors originating from outside of Germany. Spiegel.de attracted 32% of its audience internationally, while ProsiebenSat1 Sites and ARD.de both drew 30% of their respective audiences from outside Germany. Only two of the ten sites studied, SuedDeutsche.de (23%) and FAZ.net Sites (24%), had less than a quarter of their traffic originate internationally.
|Property||German audience, 000||Global audience, 000||Share of international|
|Axel Springer Verlag||5,559||7,614||27%|
|RTL Group Sites||5,520||14,804||63%|
|Hubert Burda Media||3,985||5,352||26%|