The share of US Internet searches for ‘cruise reviews’ was up 219% for week ending April 15, 2006 versus two weeks prior (week ending April 1, 2006). The share of searches for ‘discount cruises’ was up 143% following announcements of price cuts by most major cruise lines. Cruise Critic, the leading site that contains user generated cruise reviews, increased its market share of visits by 17 percent for the week ending April 15, 2006 versus the same week in 2005 (week ending April 16, 2005).
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Top vacation-related destinations |
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| Site | URL | Share |
| Vacations To Go | www.vacationstogo.com | 19.05% |
| Carnival Cruise Lines | www.carnival.com1 | 3.15% |
| Royal Caribbean | www.royalcaribbean.com | 9.06% |
| Princess Cruises | www.princess.com | 4.68% |
| Cruise Critic Message Boards | messages.cruisecritic.com | 3.77% |
| Norwegian Cruise Line | www.ncl.com | 3.14% |
| 1-800-Cruises.com | www.1-800-cruises.com | 3.08% |
| Cruise Critic | www.cruisecritic.com | 3.01% |
| Travelzoo Cruises | cruises.travelzoo.com | 2.50% |
| Celebrity Cruises | www.celebrity.com | 2.46% |
| Source: Hitwise | ||