Top broadcast TV programs with product placement in the first half of 2008

Program Network Total #
American Idol FOX 4,636
Biggest Loser NBC 4,364
Deal or No Deal NBC 2,122
Extreme Makeover Home Edition ABC 1,776
Apprentice NBC 1,646
Hell’s Kitchen FOX 1,596
Big Brother 9 CBS 1,514
One Tree Hill CW 1,308
America’s Next Top Model CW 1,259
Last Comic Standing NBC 1,206
Total: Top Ten 21,427
Source: Nielsen