In September 2006, Advertising.com claimed the number one position in the Ad Focus ranking for the 29th consecutive month, reaching 84% of the US population online. CPX Interactive enjoyed a strong debut at number nine, reaching more than 96 mln Americans, or 56% of the US online population. ESPN moved up four spots to number 38, while EA Online Syndicated Games and Real.com entered the ranking at numbers 49 and 50, respectively.
Top ad carriers in September 2006 | |||
Rank | Property | Unique Visitors (000) | Reach % |
Rank | Total Internet Users | 173,428 | 100% |
1 | Advertising.com | 145,835 | 84% |
2 | ValueClick | 129,674 | 75% |
3 | Yahoo! | 128,042 | 74% |
4 | Tribal Fusion | 114,498 | 66% |
5 | AOL Media Network | 110,912 | 64% |
6 | Casale Media | 107,798 | 62% |
7 | 103,433 | 60% | |
8 | MSN-Windows Live | 101,888 | 59% |
9 | CPX Interactive | 96,397 | 56% |
10 | Vendare Media | 95,713 | 55% |
11 | Burst Media | 89,690 | 52% |
12 | AOL | 87,981 | 51% |
13 | 24/7 Real Media | 87,092 | 50% |
14 | YAHOO.COM | 86,044 | 50% |
15 | Blue Lithium | 74,193 | 43% |
16 | EBAY.COM | 71,096 | 41% |
17 | PrecisionClick | 67,049 | 39% |
18 | Tremor Network | 66,213 | 38% |
19 | AdBrite | 61,547 | 35% |
20 | DRIVEpm | 60,815 | 35% |
21 | Gorilla Nation | 59,168 | 34% |
22 | MYSPACE.COM | 55,849 | 32% |
23 | MSN.COM | 55,296 | 32% |
24 | Ask Network | 54,842 | 32% |
25 | AdDynamix.com | 43,561 | 25% |
26 | EBAY.COM | 39,975 | 23% |
27 | ContextWeb | 37,261 | 21% |
28 | Vibrant Media | 36,939 | 21% |
29 | Undertone Networks | 36,821 | 21% |
30 | ABOUT.COM | 34,761 | 20% |
31 | Business.com | 26,114 | 15% |
32 | Lycos Network | 25,447 | 15% |
33 | CNN | 24,449 | 14% |
34 | Disney Online | 23,377 | 13% |
35 | CareerBuilder | 22,507 | 13% |
36 | WEATHER.COM | 21,990 | 13% |
37 | YOUTUBE.COM | 20,759 | 12% |
38 | ESPN | 20,385 | 12% |
39 | IMDB.COM | 19,050 | 11% |
40 | GameDaily | 18,607 | 11% |
41 | WebMD | 17,188 | 10% |
42 | Vendare Media | 16,990 | 10% |
43 | SuperPages | 16,361 | 9% |
44 | EXPEDIA.COM | 15,898 | 9% |
45 | ARTISTdirect | 15,745 | 9% |
46 | WeatherBug | 15,278 | 9% |
47 | Travelocity All | 14,929 | 9% |
48 | ClassMates.com | 14,926 | 9% |
49 | EA Online | 14,683 | 8% |
50 | REAL.COM | 14,561 | 8% |
Source: comScore |