Advertising spending across for the top 10 companies in the first half of 2007 reached $30.5 bln, down an average of 6.3% from the same time period in 2006, according to Nielsen. Eight out of the ten advertisers decreased budgets. General Motors continues to show the largest decline.
| Top 10 Parent Companies | Q1-Q3 2006 | Q1-Q3 2007 | % Change |
| Procter & Gamble Co. | $2,585 | $2,620 | 1.3% |
| General Motors Corp. | $1,754 | $1,364 | -22.2% |
| AT&T Inc. | $1,411 | $1,348 | -4.4% |
| Ford Motor Co. | $1,260 | $1,205 | -4.3% |
| Verizon Communications Inc. | $1,019 | $1,013 | -0.6% |
| Johnson & Johnson | $1,126 | $1,004 | -10.8% |
| Time Warner Inc. | $1,044 | $987 | -5.4% |
| Toyota Motor Corp. | $975 | $910 | -6.6% |
| Kraft Foods Inc. | $869 | $878 | 1.0% |
| Cerberus Cptl Mgt (Chrysler) Chrysler, Dodge, GMAC, Jeep brands |
$975 | $865 | -11.3% |