The top five Super Bowl advertisers of the past 20 years have spent $659 mln on advertising during the game, accounting for 36% of total advertising dollars spent in the game, according to TNS Media Intelligence. Anheuser Busch and Pepsico, which have appeared in every game during this period, lead the pack, followed by General Motors, Time Warner and Walt Disney.
| Rank | Advertiser | # of Years | Ad spend, mln. $ |
| 1 | Anheuser Busch | 20 | $274.2 |
| 2 | Pepsico | 20 | $192.8 |
| 3 | General Motors | 15 | $77.1 |
| 4 | Time Warner | 11 | $63.4 |
| 5 | Walt Disney | 8 | $51.5 |
| Top 5 Total | $659.0 | ||