| Reason | % of Respondents | |
| I went to the retailer I have purchased from in the past | 62 | |
| I found the retailer through search engines | 38 | |
| I received a catalog in the mail from the retailer | 31 | |
| I came across an email promotion from the retailer | 25 | |
| I subscribe to e-newsletters from retailers | 25 | |
| Source: Nielsen | ||