| Day | Dollars Spent, mln. | |
| Tuesday, December 9 | $887 | |
| Monday, December 15 | $859 | |
| Monday, December 1 (Cyber Monday) | $846 | |
| Tuesday, December 2 | $823 | |
| Wednesday, December 10 | $803 | |
| Wednesday, December 17 | $799 | |
| Monday, December 8 | $787 | |
| Thursday, December 18 | $764 | |
| Tuesday, December 16 | $754 | |
| Wednesday, December 3 | $734 | |
| Source: comScore | ||