Time spent Republican and Democrat videos on YouTube

YouTube videos about Republican presidential candidates accounted for 31% of all time spent at the site watching campaign-related videos in April 2007, increasing 21%age points over March 2007. Videos about Democratic candidates accounted for 69% of all time spent on campaign videos in April, decreasing 20%age points since March. Although Democrats are still dominating time spent on YouTube, Republicans are starting to make their online presence known.

Time spent on YouTube presidential videos

  Share of total time Growth
  March 2007 April 2007 MTM
Democrats 88.9% 69.0% -20
Republicans 10.4% 30.9% 21
Barack Obama (D) 9.4% 20.0% 11
Hillary Clinton (D) 77.0% 23.2% -54
John Edwards (D) 5.7% 16.1% 10
John McCain (R)   14.9% N/A
Bill Richardson (D)   7.7% N/A
Joe Biden (D) 5.0% 6.6% 2
Mitt Romney (R) 1.9% 6.2% 4
Rudy Giuliani (R) 1.9% 1.3% -1
Source: Nielsen//NetRatings

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