Subscriber growth for satellite TV down 29%

In 2005, subscriber additions to DBS declined 29% from the previous year as the satcasters were hit with higher churn and increasing competition, Kagan Research says. The start of 2006 continued the trend with Q1 net adds down 50% YTY at DIRECTV and 31% at EchoStar. Full year results are expected to be 1.8 mil. net adds, 22% below 2005 totals. The multichannel pie has expanded significantly over the past decade, growing 38% from 68 mil. at end-1995 to 93.8 mil. at end-2005 (before netting out cable/DBS duplicates). But DBS’s addition of nearly 25 mil. subs over the last ten years has shrunk cable?s share of the market by more than 20 points