Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January – October 2007, almost doubling its budget from the same time period in 2006. On the other hand, the number two advertiser eHarmony.com, cut spending 16 percent, reaching $88.1 mln, and gave up its number one position.
| Advertisers and budgets in $ mil | Q1-Q3 2007 |
| IAC/InterActiveCorp (Match.com) | $145.5 |
| eHarmony.com | $88.1 |
| Teligence (Live Links, Tango, Redhot, Vibeline, Fonchat) | $31.6 |
| First Media Group (Quest Dating) | $20.3 |
| Singlesnet | $16.0 |
| Yahoo! | $14.0 |
| Monster Worldwide Inc (Tickle.com) | $13.7 |
| Marketrange (Perfectmatch.com) | $13.4 |
| Velo Holdings (Lavalife) | $7.5 |
| It’s Just Lunch | $6.1 |
| Grand Total | $356.5 |