Spending by dating sites in Q1-Q3 2007

Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January – October 2007, almost doubling its budget from the same time period in 2006. On the other hand, the number two advertiser eHarmony.com, cut spending 16 percent, reaching $88.1 mln, and gave up its number one position.

Advertisers and budgets in $ mil Q1-Q3 2007
IAC/InterActiveCorp (Match.com) $145.5
eHarmony.com $88.1
Teligence (Live Links, Tango, Redhot, Vibeline, Fonchat) $31.6
First Media Group (Quest Dating) $20.3
Singlesnet $16.0
Yahoo! $14.0
Monster Worldwide Inc (Tickle.com) $13.7
Marketrange (Perfectmatch.com) $13.4
Velo Holdings (Lavalife) $7.5
It’s Just Lunch $6.1
Grand Total $356.5