|
Received SMS Ads, 000 |
% Responded to SMS Advert |
|
Aug-07 |
Aug-08 |
% Change |
Aug-07 |
Aug-08 |
Point Change |
Downloads for mobile phone |
40,792 |
35,915 |
-12.0% |
4.4% |
3.9% |
-0.6 |
News or information |
25,929 |
22,122 |
-14.7% |
2.8% |
3.2% |
0.4 |
Mobile phone or plan |
32,222 |
31,574 |
-2.0% |
4.6% |
4.7% |
0.1 |
Entertainment |
12,644 |
11,230 |
-11.2% |
4.3% |
5.1% |
0.7 |
Total Mobile + Media Sectors |
111,587 |
100,841 |
-9.6% |
4.1% |
4.1% |
0 |
Clothing/Fashion |
3,982 |
5,503 |
38.2% |
5.8% |
6.4% |
0.6 |
Restaurants |
1,037 |
1,424 |
37.3% |
11.6% |
15.5% |
3.9 |
Cars |
4,407 |
3,731 |
-15.4% |
11.2% |
7.9% |
-3.3 |
Food |
1,413 |
2,162 |
53.0% |
9.2% |
12.6% |
3.4 |
Financial services |
8,963 |
9,956 |
11.1% |
3.7% |
4.7% |
1.0 |
Consumer electronics |
3,957 |
4,647 |
17.4% |
6.3% |
6.7% |
0.4 |
Travel |
5,779 |
6,602 |
14.2% |
4.9% |
5.8% |
0.9 |
Total Non-Mobile or Media Sectors |
29,539 |
34,024 |
15.2% |
6.2% |
6.8% |
0.5 |
Source: comScore |