| Received SMS Ads, 000 | % Responded to SMS Advert | |||||||
| Aug-07 | Aug-08 | % Change | Aug-07 | Aug-08 | Point Change | |||
| Downloads for mobile phone | 40,792 | 35,915 | -12.0% | 4.4% | 3.9% | -0.6 | ||
| News or information | 25,929 | 22,122 | -14.7% | 2.8% | 3.2% | 0.4 | ||
| Mobile phone or plan | 32,222 | 31,574 | -2.0% | 4.6% | 4.7% | 0.1 | ||
| Entertainment | 12,644 | 11,230 | -11.2% | 4.3% | 5.1% | 0.7 | ||
| Total Mobile + Media Sectors | 111,587 | 100,841 | -9.6% | 4.1% | 4.1% | 0 | ||
| Clothing/Fashion | 3,982 | 5,503 | 38.2% | 5.8% | 6.4% | 0.6 | ||
| Restaurants | 1,037 | 1,424 | 37.3% | 11.6% | 15.5% | 3.9 | ||
| Cars | 4,407 | 3,731 | -15.4% | 11.2% | 7.9% | -3.3 | ||
| Food | 1,413 | 2,162 | 53.0% | 9.2% | 12.6% | 3.4 | ||
| Financial services | 8,963 | 9,956 | 11.1% | 3.7% | 4.7% | 1.0 | ||
| Consumer electronics | 3,957 | 4,647 | 17.4% | 6.3% | 6.7% | 0.4 | ||
| Travel | 5,779 | 6,602 | 14.2% | 4.9% | 5.8% | 0.9 | ||
| Total Non-Mobile or Media Sectors | 29,539 | 34,024 | 15.2% | 6.2% | 6.8% | 0.5 | ||
| Source: comScore | ||||||||