comScore determined that the major online portal sites represent the most popular online destinations among mobile Web surfers, with Google, Yahoo! and MSN leading the way. However, the mobile Web sites set up by the phone operators, such as Vodafone, o2 and T-Mobile, are also proving attractive to mobile Web surfers, particularly in Europe.
Sites visited by mobile Internet users | ||||||
Site Category | U.S. | France | Germany | Italy | Spain | UK |
Online Portal | 74% | 24% | 29% | 34% | 28% | 31% |
Operator Portal | 5% | 26% | 25% | 18% | 25% | 31% |
Specific Mobile Site | 0% | 17% | 17% | 23% | 4% | 0% |
Commerce Site | 4% | 2% | 8% | 7% | 6% | 8% |
News Site | 2% | 10% | 0% | 11% | 2% | 9% |
Other | 15% | 22% | 21% | 8% | 35% | 21% |
Source: comScore |