ABI Research expects that in 2007, residential video will account for about $170 bln in revenue worldwide. Voice, data, SMB/cellular backhaul, and advertising add a further $92 bln. However in 2012, those figures will be about $268 bln and $279 bln respectively, showing the increasing importance of these alternative services. Advertising revenues alone will grow from $40 bln in 2007 to $194 bln in 2012.