Reasons for having multiple social networking profiles

Why do you have more than one online social network profile?

% of SNS users with multiple profiles
My friends use many different websites so I have more than one profile to stay in touch with them 24%
Some profiles are professional, others personal 19
I just use different sites 6
I have an older profile on a site I don’t really use anymore 4
I have different profile for different parts of my personality 4
It’s fun 3
I have a profile so I can view content on the network website 3
It was just something to do 3
Some profiles are specifically for gaming 2
Someone else told me to sign up for a particular site 1
Other 26
Source: Pew Internet Project