POS electronics display revenue is expected to grow to $233.8 mln by 2010, rising at a CAGR of 31.2%, up from $103.6 mln in 2007. While this is impressive, unit shipments will hit 12.3 mln units by 2010, expanding at a CAGR of 39.8%, up from 4.5 mln units by 2007, iSuppli says.