November saw mlns of consumers research their holiday season purchases, and several technology product searches proved particularly popular. More than 30 mln US searches were conducted for Nintendo Wii, while Apple iPod (24.8 mln) and Xbox 360 (11 mln) also generated heavy search activity. Interestingly, Sony PlayStation 2 generated more searches (9.7 mln) than the more recently introduced PlayStation 3 (7.6 mln), a sign that consumers are bargain-hunting in 2007 and seeking out more affordable gift options.
| Popular tech product searches | |
| Search term | Searches |
| Nintendo Wii | 30,455 |
| Apple iPod | 24,777 |
| Xbox 360 | 10,985 |
| Playstation 2 | 9,658 |
| Playstation 3 | 7,566 |
| Nintendo DS Lite | 6,586 |
| Apple iPhone | 6,002 |
| Apple iPod Nano | 4,231 |
| Garmin GPS | 3,032 |
| Apple iPod Touch | 2,880 |
| Playstation PSP | 2,010 |
| TomTom GPS | 1,291 |
| Magellan GPS | 664 |
| Nokia N95 | 390 |
| Nokia N81 | 66 |
| Amazon Kindle | 61 |
| Source: comScore | |