| Percent of Respondents | |
| General Shopping | |
| Buying fewer gifts | 47 % |
| Buying less expensive gifts | 46 % |
| Using coupons I receive from my newspaper or via mail | 37 % |
| Spending more time searching for deals in stores | 32 % |
| Shopping early in the season to take advantage of sales and or discounts | 22 % |
| Shopping later in the season to take advantage of price reductions | 19 % |
| Online Shopping | |
| Shopping online to take advantage of free shipping, no tax, etc. | 39 % |
| Spending more time researching deals online | 37 % |
| Using online coupons or coupons I receive via email | 31 % |
| Using comparison shopping engines to find the best deals | 25 % |
| Shop online auction sites | 21 % |
| Shop online classifieds | 8 % |
| Using deal of the day sites | 8 % |
| Source: comScore | |