|
Percent of Respondents |
General Shopping |
|
Buying fewer gifts |
47 % |
Buying less expensive gifts |
46 % |
Using coupons I receive from my newspaper or via mail |
37 % |
Spending more time searching for deals in stores |
32 % |
Shopping early in the season to take advantage of sales and or discounts |
22 % |
Shopping later in the season to take advantage of price reductions |
19 % |
Online Shopping |
|
Shopping online to take advantage of free shipping, no tax, etc. |
39 % |
Spending more time researching deals online |
37 % |
Using online coupons or coupons I receive via email |
31 % |
Using comparison shopping engines to find the best deals |
25 % |
Shop online auction sites |
21 % |
Shop online classifieds |
8 % |
Using deal of the day sites |
8 % |
Source: comScore |