Pharmaceutical companies to spend more on e-mail marketing, Web design, paid search

JupiterResearch study found pharmaceutical companies will increase their 2005 marketing budgets in the following direct-to-consumer tactics: e-mail marketing (67%); patient support programs (58%); Web site redesign to improve usability (58%); content sponsorships/advertorials (58%); and paid search advertising (55%). Among those 62% of pharmaceutical marketing departments who increased their online budgets in 2004, the most widely invested in tactics for the year included: Web site redesign to improve usability (82%); banner ads (79%); Web site redesign for search engine optimization (76%); paid search advertising (67%); and content sponsorships/advertorials (64%).