ABI Research forecasts that personal robotics market will be worth $15 bln by 2015. The entertainment robotics market saw blips like the low-cost Furby in the late 90’s and the expensive AIBO in the early 2000’s, and is now dominated by WowWee, but the emerging Ugobe (with its Pleo pet dinosaur robot) stands out for its unique balance of complexity and cost. The educational robotics space consists of Lego’s Mindstorms products and lots of Japanese robot kits, such as those from Speecys and i-Sobot.