The average visit time for the Dating category during the week ending Feb. 9, 2008, was 17 minutes and 7 seconds, up from 14 minutes and 5 seconds, for the same week during the previous year. For the week ending Feb. 9, 2008, the average time spent on Plentyoffish.com led among the top five dating websites with users spending an average of 21 minutes and 31 seconds on the website. The average visit time on the free dating site increased 31% from the week ending Feb. 10, 2007
| Rank | Name | Domain | Visit Time | YTY Change |
| 1 | Plentyoffish.com | www.plentyoffish.com | 0:21:31 | 31% |
| 2 | eHarmony | www.eharmony.com | 0:18:10 | 4% |
| 3 | Singlesnet | www.singlesnet.com | 0:14:12 | 16% |
| 4 | Yahoo! Personals | personals.yahoo.com | 0:13:04 | 76% |
| 5 | TRUE | www.true.com | 0:12:49 | 4% |
| Source: Hitwise | ||||