The 25-34 year olds are most likely to engage in multi-tasking, says BIGResearch, when using electronic media (TV, Radio, Internet) with almost 70% saying they do so regularly or occasionally. The 55+ age group multitasks the least but like the 25-34 year olds are most likely to do so when using electronic media, 60% say they multitask regularly or occasionally using TV.
|
When people multitask most |
|
| Activity | Multitaskers |
| Online | 69.3% |
| Newspaper | 40.9% |
| Magazine | 40.2% |
| Radio | 69.0% |
| TV | 68.1% |
| 49.5% | |
| Source: BIGresearch |
|