People mainly multitask when online and listening to the radio

The 25-34 year olds are most likely to engage in multi-tasking, says BIGResearch, when using electronic media (TV, Radio, Internet) with almost 70% saying they do so regularly or occasionally. The 55+ age group multitasks the least but like the 25-34 year olds are most likely to do so when using electronic media, 60% say they multitask regularly or occasionally using TV.

When people multitask most

Activity Multitaskers
Online 69.3%
Newspaper 40.9%
Magazine 40.2%
Radio 69.0%
TV 68.1%
Mail 49.5%