E-mail click rates

Since the first quarter of this year open rates have declined from 39.2% in Q1 and click-through rates have fallen to 8.3% this past quarter from 8.9% in Q1. Nonetheless, it is important to note that legitimate e-mail marketers can carve a space for themselves over time.

DoubleClick’s report is based on aggregate data from hundereds of DoubleClick clients who sent 2 billion permission-based commercial e-mails using the company’s DARTmail delivery technology. DoubleClick notes that companies in certain industries fared better than others in Q2. For example, e-mails promoting retail companies and catalogs experienced delivery rates of 91.3% this past quarter — up from 85.4% in Q2 2002 — while click-through rates rose 9.8% over the year.

Linux, blades the high spots in server market

The worldwide server market was worth US$10.6 billion in the second quarter of 2003, a scant 0.2 percent higher than in the same quarter last year, according to revenue figures released Friday by IDC.

The market for servers based on standard Intel Corp. architecture has now overtaken the commercial Unix server market, growing 10.7 percent to reach revenue of $4.46 billion. Unix server sales dropped 5.2 percent from the year-earlier period for revenue of $4.3 billion, according to IDC.

The market for Linux-based servers grew at 39.5 percent year-on-year to reach $650 million, while blade server revenue reached $119 million, almost eight times more than in the second quarter of 2002.

The shifting market was reflected in the varying fortunes of the leading vendors. IBM Corp. took over from Hewlett-Packard Co. (HP) as the leading server vendor overall following 10.1 percent year-on-year revenue growth compared with HP’s 0.4 percent growth.

Although HP leads IBM in each of the three main Intel-standard, Unix and Linux markets, IBM still gains considerable sales from proprietary server hardware such as the iSeries, giving it overall market leadership.

Sun Microsystems Inc. saw sales fall by 18.7 percent over the year and is being challenged for its third position by Dell Inc., whose sales grew 10 percent over the year, according to IDC figures.
Table 1: Worldwide server revenue in millions of U.S. dollars, Q2 2003.
Q2 ’03 sales Q2 ’02 sales Q2 ’03 to Q2 ’02
IBM $3,228 $2,931 +10.1%
HP $2,946 $2,935 +0.4%
Sun $1,434 $1,763 -18.7%
Dell $980 $891 +10.0%
Others $2,028 $2,077 -2.4%
TOTAL $10,616 $10,594 +0.2%
Figures are in U.S. dollars, by millions.

Worldwide Analytic Applications Software Market to Reach Over $4.8 Billion in 2007

The worldwide analytic applications software market is forecast to reach over $4.8 billion in 2007, according to IDC. To capitalize on the growth of this market, vendors centered in one sector of analytic applications should consider expanding their presence to all three sectors customer relationship management (CRM) analytics, financial business performance management, and operations through development, acquisition, or partnering.

Analytic applications are the best means of navigating from data to decision-making and action. As companies adopt these applications to enhance the effectiveness of finance, customer relationship management (CRM), and operations, they will gain a distinct competitive advantage over those companies that tolerate traditional inefficiencies, said Bob Blumstein, research director for IDC CRM analytics and marketing applications research.

All three sectors of the analytic applications market are projected to enjoy healthy revenue growth rates through 2007. CRM analytics will grow the fastest with a compound annual growth rate (CAGR) of 12.9%, followed by financial analytics/business performance management at 10.3%, and operations analytics at a 7.4% growth rate.

China Mobile Phone Users Hit 250 Million

The number of mobile phone users in China – already the world’s biggest market – has hit 250 million, the government said Friday. Chinese phone companies signed up nearly 29 million new mobile customers in the first half of the year, the Ministry of Information Industry said. The country has 472 million fixed-line phone subscribers, the ministry said in a report carried by the official Xinhua News Agency.

IBM Retakes No. 1 Worldwide Computer Server Spot

International Business Machines Corp. (IBM.N) reclaimed the top market share spot among computer server companies worldwide during the second quarter, pushing Hewlett-Packard Co. (HPQ.N) back into the No. 2 position, according to market research firm IDC.

IBM, which makes everything from computers based on Intel Corp. (INTC.O) microprocessors to giant mainframe systems that use proprietary semiconductor technology, had 30.4 percent of global server systems revenue during the quarter.

HP, which held the No. 1 spot last quarter, had 27.7 percent of total revenues.

The overall server market was $10.616 billion in revenues, a slight increase from a year earlier’s $10.597 billion.

EFM Enables Cheap Broadband in Asia Pacific

The worldwide number of residential
Ethernet in the First Mile (EFM) subscribers will rise from 2.1 million
in 2002 to 23.9 million in 2007, with most of these subscribers residing
in the Asia Pacific region, reports In-Stat/MDR.

The high-tech market research firm finds that since the end of 2000,
there has been growing momentum for the use of Ethernet in the
residential subscriber access network, owing to Ethernet?s relatively
low cost, simplicity, flexibility, ubiquity and high bandwidth.

R&D the next to be outsourced

The next wave of outsourcing will be research and development (R&D) functions, according to the latest Santa Clara University Business Index released Thursday.

The monthly business indicator tracks business conditions and jobs by polling executives and managers in a wide range of companies. While R&D hasn’t been moving offshore at the rate of manufacturing and customer support, SCU finance professor Robert Henderschott told internetnews.com says a trend is developing.

“There are quite a few companies in our survey — over one-fifth — putting their toe in the water,” he said.

Internet usage in the United States

With 68 % of adult residents having Internet access, the Pacific Northwest stood out as the most wired region of the country, according to the Pew project, a private nonprofit effort to track how U.S. online usage is evolving. The Northwest was closely followed by New England, California and what the survey called the National Capital region (Maryland, Virginia, Washington, D.C.). The increasingly wired Mountain States (Colorado, Idaho, Montana, Nevada, Utah and Wyoming) also placed well above average, with 64 percent of its residents having online access.

By contrast, southern states ? Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Tennessee and West Virginia ? had the lowest overall access rate, at 48 percent. The Lower Midwest (Iowa, Kansas, Missouri, Nebraska and Oklahoma), fared slightly better, at 55 percent, but still below a national average of 59 percent. Several Rust Belt (dubbed ?Industrial Midwest? by the survey) states ? Illinois, Indiana, Michigan and Ohio ? also trailed, as did the Southeast.

Most watched TV shows in 2008

Rank Programs Network % of Homes in U.S.
7 CSI CBS 8.1
8 NCIS CBS 8.0
9 60 MINUTES CBS 7.6
Source: Nielsen