Oscars.org attracted audience of 100,000 on Oscars night

ComScore analyzed the Web traffic trends on Oscars night. Even though the Internet Movie Database, (IMDB.com), attracted 2.5 mln visitors worldwide on Oscar Sunday, the Academy Awards show did not produce a significant jump for this site and traffic rose only 3% versus the previous Sunday (February 26, 2006). Worldwide traffic to eonline.com was virtually flat on Oscar night compared to the previous Sunday, and decreased by 13% compared to the day before the show. Although sites bearing the name of the coveted golden award did experience triple digit increases in worldwide traffic on the night of the awards, their low overall traffic levels spoke to consumers’ lack of interest in the awards. Traffic to Oscar.com increased 642% versus the previous Sunday and 108% versus the day before the awards (Saturday, March 4), yet the site still drew less than 250,000 visitors worldwide on Oscar Sunday. While Oscars.org also experienced significant traffic increases versus both the Sunday, and Saturday, before the show, posting 240% and 156% gains respectively, the site attracted only a little more than 100,000 visitors worldwide.

Worldwide traffic to Oscar sites

Site Traffic, 000


vs. 3/4/06 vs. 2/26/06
IMDB 2,547 3% 3%
Oscar.com 239 108% 642%
Eeonline.com 172 -13% 0.3%
Oscars.org 101 156% 240%
ew.com 53 11% 62%
Source: ComScore