Only 31% of Web sites do A/B testing

Only 31% of website decision makers have deployed multivariate or A/B testing programs, JupiterResearch says. Among this group, however, 79% have increased registrations per visit, 74% have improved customers’ satisfaction, and 68% have increased conversion rates. Although the majority of multivariate testing programs so far have been implemented by companies with annual revenues of less than $1 bln, larger companies are taking notice of testing benefits and will represent the fastest growing segment to adopt testing programs; some 53% of budget decision makers planning to deploy testing within the next 12 months come from companies with annual revenue of $1 bln or more.