Only 19% of online advertisers are satisfied with their agency

Of the 42% of online advertisers that use an agency, only 19% are satisfied with their agency’s cross-tactic return on investment (ROI), and only 23%, with measurement. Advertisers using agencies want help executing across both search and display, but only 19% said they work with an agency specifically for cross-tactic execution, with only 26% using cross-tactic measurement and analysis, JupiterResearch found.