Only 0.4% of grocery coupons get used

US consumers redeemed less than 1% of the estimated 285 bln coupons issued 2007 for groceries and various packaged goods. Advertisers paid newspapers to distribute nearly 90% of the coupons issued 2007 for packaged goods, according to NCH Marketing Services. Just 0.4% of the packaged goods coupons were printed out on the Internet 2007, NCH estimated.