Since the start of the World Cup on the 9th of June, Spain has proven to be the nation generating the highest online interest for the FIFA World Cup. With 14% of the Spanish online population visiting key World Cup sites, Spain beats Brazil and the UK in terms of active reach, where, as the UK clearly has the most fanatic online football fans, topping the page views and time online rankings with on average 9 minutes spent on 17 World Cup web pages.
| Online traffic to FIFA World Cup sites | |||||
| Country | Uniques, 000 |
Reach | Pageviews, 000 |
Pages per person |
Time online |
| Australia | 117 | 3% | 1,237 | 10 | 0:04:38 |
| Brazil | 485 | 11% | 3,297 | 7 | 0:03:22 |
| Germany | 770 | 7% | 4,079 | 5 | 0:02:47 |
| Italy | 457 | 9% | 4,496 | 10 | 0:03:53 |
| Spain | 637 | 14% | 7,707 | 12 | 0:07:05 |
| UK | 938 | 11% | 15,814 | 17 | 0:09:22 |
| Source: Nielsen//NetRatings | |||||