According to America Online Online Shopping Cities survey of more than 6,200 shoppers who research and make purchases online, men are shopping online more than women. And not just by a hair: the AOL survey says men plan to spend up to 15% more online this holiday season than women, $326 for men vs. $284 for women. These findings may come as something of a surprise to women. 90% of the married women questioned think they do more online shopping than anyone in their households, and value bargain-hunting more than their male counterparts. 74% of the married men say they do the most online shopping.