Online shoppers spent $18.6 bln in the first six weeks of holiday season, up 16% from 2004, according to Nielsen//NetRatings. Online shoppers spent $18.6 bln, excluding travel, during the first six weeks (October 29 ? December 9) of the 2005 holiday season. 2005 US online spending resulted in a 16% increase (+/- 3.1% margin of error) from the same time period in 2004, with 19% of consumers having indicated that they have yet to start their holiday shopping.
Online shoppers have spent the most on apparel/clothing thus far in the 2005 holiday season, totaling $3.4 bln, which was the majority, or 17%, of total online revenue. The consumer electronics and computer ardware/peripherals categories placed second and third with revenue totals of $2.8 bln and $2.7 bln, respectively. Books and toys/video games rounded out the top five product categories, accounting for a respective $2.2 bln and $1.4 bln in online revenue.