On average online shoppers who chose in-store pickup and then arrived in the store to pick up the order end up spending 58% more than originally planned, AMR Research found. Cross-channel shoppers spend 30% more than single-channel shoppers.
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On average online shoppers who chose in-store pickup and then arrived in the store to pick up the order end up spending 58% more than originally planned, AMR Research found. Cross-channel shoppers spend 30% more than single-channel shoppers.