European Internet users are far more engaged in online dating than those in North America. According to ComScore, 18% of European Internet users (38.2 mln) visited online personals sites in July 2006 compared to a slightly lower 17% of North American Internet users. However, European visitors viewed an average of 310 pages per visitor in July ? 44% more pages than their North American counterparts, who averaged only 216 pages per visitor. Within Europe, German Internet users were the most active in July 2006, viewing an average of 446 pages per visitor per month, compared to 343 pages in France and 213 pages in the UK.
| Online personals by region | North America |
Europe | U.K. | France | Germany |
| Total Online Population, 000 | 172,700 | 215,500 | 30,000 | 23,800 | 32,000 |
| Online Personals Visitors, 000 | 29,100 | 38,200 | 6,900 | 4,700 | 7,300 |
| Online Personals Reach, % | 17% | 18% | 23% | 20% | 23% |
| Growth of online users, YTY | 4% | 11% | 4% | 7% | 9% |
| Growth of personals visitors, YTY | 0% | 26% | 26% | 23% | 22% |
| Pageviews per month | 216 | 310 | 213 | 343 | 446 |
| Source: comScore | |||||