Online music streaming subscriptions grew 32% in 2019

Global online music streaming subscriptions grew 32% year-over-year reaching 358 mln subscriptions in 2019, according to Counterpoint Research. Spotify topped 2019 grabbing a 31% share of the total revenue and a 35% share of the total paid subscriptions. Apple Music followed with a 24% share of total revenues in the industry and a 19% share of the total paid subscriptions. Due to Apple’s high focus on its services segment which includes Apple Music, its subscription base grew 36% in 2019. Amazon Music subscriptions reached a 15% share in 2019 compared to 10% in 2018.

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