Online marketing spending to increase 30% in 2005

Marketers will increase online ad spending by as much as 30% in 2005, according to a recent survey of media planners and buyers conducted by Deutsche Bank in conjunction with MediaPost. 27% expected their clients would spend between 11% and 30% more in Q1 2005 than Q4 2004. An additional 12% of respondents expected their clients’ Q1 online budgets to spike by 30% or more, while 41% expected their clients to up spending by 10% more in Q1 2005 than Q4 2004.