Online holiday sales of jewelry to grow 67%, furniture and appliances to grow 58%

ComScore Networks released its holiday online shopping forecast, which predicts e-commerce to exceed $15 bln – up about 24% from November-December 2003. But, while impressive, the growth rate itself actually dropped by 5-6% YTY. The forecast, which excludes all travel spending, also expects total quarterly spending to go beyond the $20 bln threshold for the first time. The sales of jewelry and watches are estimated to grow by more than $739 mln. At 67%, that make them the fastest-growing products available online. Sales of furniture and appliances are expected grow by 58%, and computer software sales are projected to increase by 43%.